Sample lesson teaching about Fake websites

1. Introduce the topic of fake sites by bringing up a fan page for a well known celebrity or issue (eg. male pregnancy) up onto the screen

    - On SMART board, get each of the class to write down the first idea that comes to their head
       regarding fake sites 
    - Brief class discussion and show of hands to see whether the students believe the site to be legitimate
      or not
    - In table groups, discuss the reasons why they thought the site to be real/fake and record onto a poster
      paper with permanent marker. Each group will be given 10 minutes to do this and a further 5 to
      discuss their opinions to the class.

2.  Breach the idea of fan made sites Vs pages designed to make you believe that they are real. These are designed specifically for purposes of deliberately misleading the reader(sites pretending to be made by celebrities etc.)

    - Talk on difference between harmless fake pages such as male pregnancy and fan made pages, compared
      with scamming pages
    - Follow with whole group discussion on the dangers of scam websites that are designed specifically to steal your identity

YOUTUBE video on how scamming via fake websites has effected peoples lives and how they are being
stopped

FACEBOOK and TWITTER - engage the students by asking how many have "liked" a certain celebrity or band etc. on facebook without even considering who is running the page.

Ask students to share ideas on why they sign up for these "likes" and if they were aware of the dangers or even if they realised that that the pages may not be what they expected.


INTRODUCE ASSIGNMENT - students are given the task of creating an advertising campaign to stress the dangers of fake websites. The assignment must be completed utilising technology in the form of blog, web based cartoon or drama, wiki, poster, play or anything else that they can put their imagination to. The assignment is a pairs assignment

Fake sites Rubric

Multimedia Project : Fake sites - Raising Awareness

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Teacher Name: Mr. Jones Student Name:     ________________________________________

CATEGORY	4	3	2	1
Presentation	Well-rehearsed with smooth delivery that holds audience attention.	Rehearsed with fairly smooth delivery that holds audience attention most of the time.	Delivery not smooth, but able to maintain interest of the audience most of the time.	Delivery not smooth and audience attention often lost.
Content	Covers topic in-depth with details and examples. Subject knowledge is excellent.	Includes essential knowledge about the topic. Subject knowledge appears to be good.	Includes essential information about the topic but there are 1-2 factual errors.	Content is minimal OR there are several factual errors.
Organization	Content is well organized using headings or bulleted lists to group related material.	Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed.	Content is logically organized for the most part.	There was no clear or logical organizational structure, just lots of facts.
Originality	Product shows a large amount of original thought. Ideas are creative and inventive.	Product shows some original thought. Work shows new ideas and insights.	Uses other people\'s ideas (giving them credit), but there is little evidence of original thinking.	Uses other people\'s ideas, but does not give them credit.
Sources	Source information collected for all graphics, facts and quotes. All documented in desired format.	Source information collected for all graphics, facts and quotes. Most documented in desired format.	Source information collected for graphics, facts and quotes, but not documented in desired format.	Very little or no source information was collected.

Digital Natives

What are Digital Natives?


 A digital native is a branding given to someone who was born into the digital age. By interacting with digital technology from an early age, these digital natives have, in general, a better understanding. They (digital natives), through their ease in using digital technology from an early age, are helping to create a new definition of 21st century literacy where aural, visual and digital literacy overlap. (Cathleen Bourdon)
There are various arguments as to when the term 'digital native' should herald it's origins to and it has led to some heated debates over the years however, the general consensus is that it the term incorporates anybody that was born after 1980. In my personal opinion, I do not wholly agree with this as I believe it wasn't until the birth of the internet in 1991 that the digital revolution took hold. Having been born in 1984 and not having internet access at school or home until 1997, with only a TV and a basic Nintendo computer gaming system for entertainment. This meant that socialising with friends outdoors and the reading of books still played prominent roles in my household. However, I do now feel that I may have become a digital native, although I was not born into the technology, instead it has developed as I have grown, becoming increasingly more available and unavoidable in both home and within the school environment.







How have companies adapted to reach out to digital natives?

Here is a list of means that, according to a blog by Jon Aguirre, marketing departments have developed in order to reach out and interest digital natives. He states the following:

  Here are some important aspects and "new rules" of marketing that can help you out to reach Digital Natives.

1) Talking directly to your customer where they are…ON:

Facebook, YouTube, Twitter, Plurk, blogs, and other social platforms

2) Provide customers (Digital Natives) with interesting content, exciting information easy to read but informative enough. It should be instantaneous information because they are used to give and receive it immediately. Remember they are impatient because grew up in an environment and conditioned for instant gratification. They might get bored if the information flow is poor or too slow

3) Creating content to share. Encourage digital natives to share content that you are producing. They grew up in a world that is connected, accessible and where interacting is one of their favorite activities

4) Personalization plays an important role when reaching digital natives. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past visits, purchases etc.

5) Fostering brand loyalty. The loyalty of digital natives can be intense, and some may, entirely on their own accord, evangelize your brand or product.

6) Interact with them read about what they think of your products and give directly and personalize feedback to them. The modern consumer wants their voice heard. Their needs are individual and they want providers to respond to their specific requirements and feedback